Doing well at your job

Success at Work: Skill, Intent, and Resources Success at work can be distilled into three foundational pillars: Skill, Intent, and Resources. Skill refers to your foundational understanding and proficiency in your domain. It's the knowledge, depth, discernment, and aptitude to differentiate between what's stellar and what's just passable. Intent encapsulates your drive. It's the spark, the commitment, the intrinsic motivation that pushes you to excel in your role every day. Resources are the tangible and intangible aids you have: tools, access, support, and the environment conducive for you to do your best work. Interestingly, while good employees often show strength in two of these, the truly great ones excel in all three. How to Cultivate these in Your Team: Skills: This is one of easiest to solve. Prioritize hiring those who demonstrate mastery in their field. Evolvemore, pick th...
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Flywheel effect - Make your customers, advocates

 How Amazon became a $1,400,000,000,000 company with the flywheel effect

What is Flywheel effect

Flywheel effect is a marketing strategy that hopes to drive ongoing customer purchases by building loyalty, engagement, and advocacy using marketing and social media. The goal is to simultaneously convince current customers to purchase more, while servicing customer requests and creating customer advocates.

It only works if you are looking for customers and not just sign ups.

Customer centricity is at the center of Flywheel effect. Focus on delivering value to your customers and cultivate and empower your customer advocates to deliver Flywheel effect.

Flywheel Marketing Toolkit

Delight not just serve

The flywheel effect is a marketing philosophy that centers around delight not just service, or sending customers away satisfied with the purchase. There is a strong focus on understanding customer needs without ignoring the opportunity to improve and find ways to keep these customers through delight, rather than outright selling to them. The flywheel principle is designed to ensure that marketing engages customers with a personal encounter and creates a feeling of value prompted by a genuine emotional connection.

Listen & Predict Needs of the customers

We are living in a fast-paced and competitive world where there is no fixed revenue model. The modern business environment creates a high demand for constant change, including marketing techniques and customer experience. Creating a flywheel isn’t about posting, marketing, or pushing your products on the internet. It’s about understanding what your customers need, building products that have value, and providing a solution that exceeds their expectations.

Improve support functions - Operations, support & subscription

Provide more personal and relevant customer service, which makes your customers typically more loyal and eager to refer others. There are a number of benefits to great support system, including a reduction in customer churn, improved customer experience, and better coverage of customer needs.


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