Doing well at your job

Success at Work: Skill, Intent, and Resources Success at work can be distilled into three foundational pillars: Skill, Intent, and Resources. Skill refers to your foundational understanding and proficiency in your domain. It's the knowledge, depth, discernment, and aptitude to differentiate between what's stellar and what's just passable. Intent encapsulates your drive. It's the spark, the commitment, the intrinsic motivation that pushes you to excel in your role every day. Resources are the tangible and intangible aids you have: tools, access, support, and the environment conducive for you to do your best work. Interestingly, while good employees often show strength in two of these, the truly great ones excel in all three. How to Cultivate these in Your Team: Skills: This is one of easiest to solve. Prioritize hiring those who demonstrate mastery in their field. Evolvemore, pick th...
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10 essential metrics a creator/ Makor must understand

 Analytics nuggets that will 10x your understanding of your audience

Essential Metrics every creator must understand

CTR - Click Through Rate


It is Clicks / Impressions. This tells you if what people are seeing is interesting enough to make them click a button/ link. If its low, improve your copy and creative

Conversion Rate

This is conversions / Visitors.

This tells you how many of your users are interested in buying your product. if this is too low,

reiterate how the purchase can add value to their life

make it relevant to the users who are coming to the website

Optimize it for the segment of users with highest conversion rate Add social proofing

Frequency

You can use sessions per user as an indicator of frequency This tells you how many time a person is coming to your site You want your users to come back again You want them to use your product.

To increase Frequency Promise them what they will get when they return Set expectations for their next visit Reach out to them via email, social media to get their feedback, find out why they did not return

Recency

Our minds are biased. We remember our most recent experience way better than our past experiences Reach out to your most recent subscribers Ask them explore your product within 24 hours of sign up Ask them to make a purchase

Ask them questions to learn what they like dislike Bid higher for last 3 day audience compared to the last 30 day audience

Proxy for Conversions

Assume you don’t have many conversions to analyze user behaviour. Consider an intermediate action event as a proxy for conversion Visit to your checkout Page Free Trial subscription Addition to cart

All of these could act as proxy for conversions. Optimize for these metrics until you have enough conversions

Daily Active Users/ Monthly Active users

This is in indicator of frequency & recency You want this curve to go upward as your marketing efforts increase.

You want an incremental base of user that consistently uses your product.This is how they will become advocates of your product and bring in referral conversions This is how they will become advocates of your product and bring in referral conversions

Movement Across Pages

Measure where your audience goes from one central page. How would you ideally like to them to move across pages Are they getting the right information before they are moving to conversion pages

Are the number of people moving to the pricing page is increasing? Make it simpler on the home/ product page. Is there a page where most users exit? Build them navigational pathways to give more information. Predict their questions and answer them with content

Bounce Rate

This number of people that leave your site on the page that they landed on - A higher bounce rate doesn’t mean your landing pages are bad. Don’t optimize for bounce rate. - If it looks concerning, direct your users to information pages.

Follower count

Self-explanatory. Its the most vain and vanity metric of them all. Your follower count doesn’t indicate how you or your product is doing. Optimize for influence and connections than follower/

Subscribers.

Traffic from Referral Sources

Its impossible to make your business work without organic growth. You need people to talk about you, your product. Give links to your page because they want to help someone. This will track if there is a website that is sending your free traffic. Find out why; replicate.

That's it for today. Let me know your thoughts, doubts or suggestions.

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